Why are skin care products so confusing? Why is there so little brand loyalty? Part of the problem is that the last 20 years have brought a tsunami of new skin care products, new ads, new claims. The splashy advertising, the celebrities and the offers combine to produce instant hype. Every new product promises a new “advance” or “technology” or “significant improvement”. Because this revolution is so new, everyone–retailers, consumers, dermatologists, editors–are struggling to figure it out.

Some cosmetics companies like it that way. They invent funny names for molecules. They retouch the living daylights out of those unretouched ads. They cleverly (yet legally) manipulate the copy. These deceptive practices are called “smoke and mirrors”– the metaphor for deceptive or fraudulent practices. The term was first invented to describe the way in which magicians could make objects appear or disappear by using mirrors amid a sudden burst of smoke. It’s clever, but also deceptive.

It works for magicians, and it works for the skin care industry. So women, the willing and unknowing, plunk down big bucks because they want to believe in magic. It’s a national addiction. People everywhere want to fight aging and are looking for solutions.

If you’re going to spend money on skin care products, spend it advisedly. Make sure that you’re not being conned. Make informed decisions. Invest in products that really work. Discriminate. Know how the channel of distribution affects the quality of the merchandise, and the price that you pay. Understand how ads are delicately written and carefully crafted.

Zein Obagi, MD

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Avene skin care products can help an individual with sensitive skin by offering a wide range of available products which target multiple needs. For instance, anti-aging from Avene can help an individual remove signs of aging without the harmful chemicals which are so widely used today. Sunscreens are also important as they help protect skin from the harmful effects of the sun, which can advance signs of aging and create brown sun spots on the skin. These spots even have the ability to become much worse as you age but they can be treated or you can simply be prepared and make sure that these spots are something that you will not get or have to deal with as a part of your life and your skin.

Avene also has a great cosmetic line focusing on different needs including cleansers, make-up concealers, moisturizers, and make-up. Each of these products is aimed at sensitive skin and the needs of the body by meeting what each person needs without adding harmful chemicals. Avene cosmetics are especially important not only due to the amount of allergies and reactions which are transpiring, but also because of helping the way that you feel about yourself and your skin. Emotions are important for your health and when you skin is healthy and taken care of it can help you too become healthier and have an easier time taking care of yourself and feeling great about the way that you look at all times.

When a person feels self conscious about their skin they may also feel self conscious while around other people. This can cause a great deal of embarrassment and can make a person feel uncomfortable having company, or even worse, have them decide that they would rather give up a part of their social life. Nothing should get to stand in your way and Avene tries to make sure that nothing can not even sensitive skin. This means that when you go shopping for you skin care products, rather then roaming down the isles trying to find something you skin might be able to handle or trying product after product that you have a reaction to you can simply look for Avene. Feel the comfort of Avene and feel comfortable knowing that it will work and that you will not have to miss any social engagement due to the way that you feel about your skin or how it looks at the time.

There are a lot of reasons why skincare products need to be applied at night. In fact, it can be easily argued that nighttime products are more important than daytime, because that’s when the skin repairs itself.

1. During the day, skin is bombarded with wind, makeup, pollution, sweating, and all of this exhausts the cells. Why? Because the sole purpose of skin is to protect our bodies from outside insults and contaminants. So during the daytime, the skin is busy defending itself from these environmental factors. That’s why, during the day, we apply products that strengthen, hydrate and protect with skin with antioxidants (topically and systemically) and UV protectors. At night, it’s ready to get ready for another day. That’s the time when the cells renew themselves and need to be activated with key ingredients like retinol; surface repair agents, such as ceramides; and anti-inflammatory agents, such as botanicals. These all work together to create skin that is brighter, more even-toned, and hydrated.
   So nighttime products are different from daytime products, because the skin’s needs are different.
2. Many active ingredients in skincare products have a relatively short life, and are deactivated by sunlight. So the really important ingredients—the really good stuff—is rendered useless. So by nighttime, there’s no residual value. Products need to be reapplied.
3. During the daytime skincare products are rubbed off, sweated off, washed off, wiped off. Or they’re completely absorbed. Moisturizers last only 3-4 hours. Medical treatments require application 2-3 times every 24 hours. I’m a proponent of saturating the skin with active and powerful ingredients so that it’s nourished throughout the day and night.
4. Nighttime products are heavier, to restore essential moisture, reduce wrinkles and repair the skin. They provide what we call barrier protection—to prevent transepidermal water loss (dehydration). Then in the morning, your skin is supple, revitalized and smooth.
5. The active ingredients used in nighttime products are better able to stimulate and up-regulate cell turnover so that fresher, brighter, healthier skin can emerge.
6. Nighttime is a perfect opportunity for controlled release of active ingredients over a 4-6 hour period. It is also a good time to layer products which may not be possible during the daytime if makeup is to be applied overtop.
7. Finally, I’d be remiss if I didn’t mention the importance of cleansing as a part of a night- time skincare program. Many people, I’m convinced, take the short-cut of not removing their make-up before retiring. Our faces are never covered, they’re always exposed to all kinds of environmental pollutants. Cleanse your skin, faithfully and thoroughly to remove the dirt and surface oils. It’s important for everyone, but critical for women who wear cosmetics. Sounds a bit extreme, I know, but you may even want to do it twice. It’s that important.

You may be tired, you may be stressed. But nighttime skincare is important. And it only takes a minute.

Zein Obagi, MD

Visit Us on the Web Today! at http://www.zoskinhealth.com

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How can you possibly determine which are rip-offs and which actually work? How can you be sure that the 3 oz bottle of skin care moisturizer cream (priced at $34.99) isn’t the same stuff as the $3.99 bottle of Jergens at Wal-mart?

I’ll make it easy for you. Here is a crash-course in skin care cream ingredients. I’ve listed 2 ingredients your skin is crying out for, and 2 ingredients your skin has nightmares about. With just these 4 tips, you’ll be able to weed out 95% of the thorns and come out with a rose.

2 Things Every Skin Care Cream Should Have

Babassu

• Babassu is a natural wax that softens and soothes your skin. It’s important because it creates a moisture-barrier around your skin that keeps out dirt and grime, but yet allows the skin valuable “breathing” room.

• It’s a natural product that comes from the oil extracted from the Babassu palm (in the Amazon). Many manufacturers will attempt to save a dime by replacing Babassu with mineral oil (one of the 2 no-no ingredients listed below).

Vitamin E (in the form of natural alpha-tocopherol)

• Vitamin E has a long-proven record of protecting your skin from damaging free radicals found in pollution, UV radiation, poor nutrition, and aging. The best form of Vitamin E found in your skin care cream should be alpha-tocopherol.

• Most skincare products (including the expensive ones at department stores) use a synthetic form of alpha-tocopherol. Besides being less effective in synthetic form, manufacturers will only put a dash in each skin care cream product (.1% to .2%), making it practically meaningless.

• It is also a natural preservative that prevents your skin care moisturizing cream from going rancid before you’ve finished using it. Again, many well-known skincare lines will use parabens to preserve their product. Parabens are NOT good for your skin! In fact, they are one of the two ingredients your skin care cream definitely should NOT have in it.

2 Things Your Skin Care Cream Should NOT Have

Parabens – (look on the label for methyl, propyl, butyl, and ethyl parabens)

• These chemicals are widely used in expensive (and cheap) skin care creams to give the creams a longer shelf-life. They are super cheap and widely available. Some studies have suggested that they could cause cancer (particularly breast cancer) and affect estrogen levels over long periods of time.

Mineral oil – (also written on the label as liquid paraffin, paraffin wax, or petrolatum)

• This petroleum by-product is super cheap and used by companies to coat the skin and “keep in moisture”. Unfortunately, it also keeps in toxins, encourages acne break outs, and strips away the natural oils that prevent premature aging.

• Even worse, any mineral oil derivative can be contaminated with the cancer-causing PAH’s. Stay young longer by avoiding products using mineral oil or other petroleum by-products.

In evaluating your skin care cream, keep this question in your mind: Could you eat your skin care moisturizer cream? (I’m not suggesting you do, just asking if you could.) If you recoil in horror from putting those ingredients in your mouth, why would you put them on your skin? After all, it’s going to be absorbed and enter your body just as if you had eaten it.

Crack open that cabinet and pull out your skin care cream. Flip it over and look at the ingredients label. If your skin care moisturizer cream is missing those two important ingredients, and if it uses mineral oil and Parabens instead, it’s time to find a new skin care cream.

You can spread effective skin care cream and eat it too. Synthetics not only damage your skin’s health in the long run, they are simply not as efficient in treating your skin in the long run. (But they are cheaper! This is why so many skincare manufacturers use them!)

Babassu and Natural Vitamin E are just the tip of the iceberg. There are a whole host of other ingredients that bring will bring out the best in your skin care cream.

Phytessence Wakame, Maracuja, and Crodamol OP come most immediately to mind. You can find out more about these amazing botanical ingredients (and where to find a skin care cream with them inside) at my website linked below.

There is no doubt on the importance of skin care. The opinion on how-to (for personal skin care) differs from person to person. Some people believe that going to beauty parlours every other day is personal skin care. Many people believe that just applying some cream, lotion or something else to your skin, every now and then, will solve their problems. Then there are people who think that personal skin care is an event that happens once a month or once a year. Still others busy themselves with ‘personal skin care’ all the time. However, personal skin care is not that complicated and neither is it that expensive (considering how beneficial it is). Personal skin care is following a routine or a procedure for attending to the needs of your skin.

You nee to determine your skin-type, even befor you start with a routine(oily, dry, sensitive, normal etc) and select the personal skin care products suitable for it (you might have to experiment with a few personal skin care products). Here is a routine that should work for most people with normal skin.

The first thing you must do on personal skin care routine is ‘Cleansing’. The three main ingredients of a cleanser are oil, water and surfactants (wetting agents). Oil and surfactants extract dirt and oil from your skin and water then flushes it out, thus making your skin clean. You might have to try a couple of cleansers before you find the one that suits you the best. Actually, you should always use soap-free cleansers. Also, you should use Luke warm water for cleansing (hot and cold water, both, cause damage to your skin). Take care that you don’t over-cleanse your skin and end up damaging your skin in the process.

The second thing on the personal skin care routine is exfoliation. Skin follows a natural maintenance process wherein it removes the dead cells and replaces them with new skin cells. Exfoliation is just a way to facilitate the skin in this process. Dead skin cells are not capable of responding to personal skin care products but still consume these products, hence preventing them from reaching the new skin cells. Thus removing dead skin cells is important in order to increase the effectiveness of all personal skin care products. Generally, exfoliation takes it place just after cleansing. As with any personal skin care procedure, it’s important that you understand how much exfoliation you need. Exfoliate 4-5 times per week for oily/normal skin and 1-2 times per week for dry/sensitive skin. Exfoliate a couple of times more in hot and humid weather.

Be aware that Personal skin care is something everyone should take care of since young, if not, when we get older we are going to see the results of not caring about ourselfes.

Ok, Next thing on personal skin care routine is moisturizers. This is one of the most important and basic things in personal skin care. Even people with oily skin need moisturisers. Moisturisers not only seal the moisture in your skin cells, but also attract moisture (from air) whenever needed. Use of too much moisturiser can however clog skin pores and end up harming your skin. The amount of moisturiser needed by your skin will become apparent to you within one week of you using the moisturiser. Also, applying the moisturiser is best when your skin is still damp.

The last thing on personal skin care routine is sunscreen. A lot of moisturizers (day-time creams/moisturisers) come with UV protection – so you can get double benefits from them. Such moisturisers are recommended for all days (irrespective of whether it is sunny or cloudy).

Again, experiment with various personal skin care products and also with the amount you need to apply. What gives you best results is the best personal skin care recipe for you. However, if you have some kind of skin dilemma, it is best to consult your dermatologist before you actually start using any personal skin care products.

I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing—the more you understand about personal skin care, the more you will be able to prevent skin problems.